What is Digital Marketing? Introduction to Digital Marketing : In today’s fast-paced and technology-driven world, Digital Marketing has become an indispensable tool for businesses of all sizes. It has overtaken all the traditional methods because of its cost-effectiveness, measurable performance, and ability to target specific audiences. Definition and Significance Digital Marketing / Online Marketing refers to promoting a Business’s product/ service on various digital platforms such as emails, social media platforms, web-based advertising, text, and multimedia messages using the Internet to connect with potential buyers. In today’s digital landscape, digital marketing has become very significant for any business that wants to stay relevant and competitive. Here’s why: Interactive and Engaging : Businesses can directly interact with their customers through social media, chatbots, email, and more. Global Reach : Digital marketing allows you to reach a vast audience globally, break...